Molly Goddard Features Model Edie Campbell For Her Fall 2017 Campaign

Molly Goddard Features Model Edie Campbell For Her Fall 2017 Campaign

The feel-good designer shows off her signature tutu dresses.

The feel-good designer shows off her signature tutu dresses.

Text: Danielle Combs

Last season, London-based designer Molly Goddard, debuted her audacious collection with an actual rave on the runway. This season, the designer was craving a sense of intimacy as patrons and fellow guests of the line were gathered at banquet tables, with heaps of martinis that were passed around on trays. The fun-loving atmosphere—as well as the collection—embodied the spirit of Goddard’s namesake line, where donning a tiered ruffle dress is simply just a way of life. The designer, who is known for her signature smocked dresses, put on a grandiose display and featured each frock in an array of colors, shapes and sizes.

Channeling the free-spirited vibe of her charming quirky collection, Goddard has just debuted her fall 2017 campaign, which features model and muse, Edie Campbell. Shot by photographer, Theo Sion, the black-and-white images feel fresh, youthful and take an avant-garde approaching to showcasing Goddard’s playful looks. As for fashion, the designer tapped her sister, Alice Goddard to style the fall campaign, which features Campbell, cloaked in ruffled dresses and long dark gloves in a series of captivating images.

Credits: images courtesy of molly goddard

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