Moschino and Candy Crush Team Up for Capsule Collection

Moschino and Candy Crush Team Up for Capsule Collection

View all the pieces from the kitsch-y collection now.

View all the pieces from the kitsch-y collection now.

Text: Jake Viswanath

If you thought fashion would never collide with something as popular and interactive as an addicting iPhone game, think again. Moschino and Candy Crush are collaborating on a capsule collection for Coachella, due to launch at the festival this weekend.

The range consists of only the essential Coachella gear—a backpack, phone case, and matching his-and-her swimsuits, all covered in those familiar candy-blocks. The Moschino logo has been also been reimagined with the curvy Candy Crush font and plastered on almost all of the pieces.

While a collaboration of this nature is interesting for the fashion world itself, it’s hardly a surprising move from the imaginative mind of Jeremy Scott, who has fully embraced mainstream pop culture, infusing everything from Transformers scenes to candy to pharmaceutical imagery into his designs for Moschino. Collaborating with a game as enticing and sugary as Candy Crush is actually a natural move for the visionary, who’s never been afraid to get wildly colorful.

The collection will launch at Coachella and be available to purchase this weekend, on Saturday, April 15. See all the pieces below.

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