The New Visuals for Kenzo x H&M are So Goude

The New Visuals for Kenzo x H&M are So Goude

H&M teases new visuals for their upcoming collection with Kenzo shot by none other than Jean-Paul Goude.

H&M teases new visuals for their upcoming collection with Kenzo shot by none other than Jean-Paul Goude.

Text: Mariana Fernandez

Jean-Paul Goude, the legendary French visionary behind some of Grace Jones's greatest photos, teams up with Kenzo’s Carol Lim and Humberto Leon for the visuals behind their new collaboration with H&M.

The photographer and graphic designer known for his use of multiple mediums has been creating culturally-defining images since the 60’s, having shot the likes of Naomi Campbell, Bjork, and, of course, long-time collaborator Grace Jones. Now, Goude brings his subversive, often sexually-charged images to the Swedish retailer’s latest campaign, featuring campaign ambassadors Iman, Chance the Rapper, and Vietnamese artist Suboi.

The concept behind the ads is based on his signature “French Connection” technique, focused on highlighting and exaggerating the human anatomy by redesigning parts of the body and playing with repetition, all with bright colors.

Goude previously shot Kenzo’s Fall 2012 and Spring 2013 campaigns. “We love to work with our idols, and Jean-Paul Goude is a true icon,” said Lim and Leon in a joint statement. “His images for Kenzo x H&M are incredible, and capture the personality, positivity and freedom of the collection.”

Varying from H&M’s collection with Balmain last year, this year’s collaboration features activists and influential voices in fashion, music, and the arts. Goude’s trippy visuals are the backdrop for a campaign that uses fashion as a platform for social and political activism.

In a promotional interview released yesterday, supermodel Iman talks about fleeing Somalia on foot for Kenya as a child. “I am the face of a refugee,” she proclaims. “Activism for me is just part and parcel of living, part and parcel of being a global citizen.” Iman joins Chance the Rapper and subversive Vietnamese singer Suboi as global ambassadors of the collection.

Watch their interviews below.

The full campaign drops on October 17, and will feature climate change activist Xiuhtezcatl Martinez, Rosario Dawson, Chloe Sevigny, and Japanese musician Ryuichi Sakamoto. The full Kenzo x H&M collection will arrive in 250 selected H&M stores worldwide on November 3rd.

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