Nice Ads: Diesel Spring/Summer 2016

Nice Ads: Diesel Spring/Summer 2016

For Diesel's cheeky Spring/Summer 2016 campaign, artistic director Nicola Formichetti looked to our digital culture for inspiration, commissioning a branded emoji alphabet to use throughout. "Our worlds, online and offline are completely merged," he explains. "Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by many." 

That inclusive ethos is echoed in the campaign's casting. Shot by Santiago & Mauricio, it stars singer and actor Joe Jonas, alongside his group DNCE; actress, singer and designer Kiko Mizuhara; regular Diesel models Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Check out the full campaign in our slideshow, above.

For Diesel's cheeky Spring/Summer 2016 campaign, artistic director Nicola Formichetti looked to our digital culture for inspiration, commissioning a branded emoji alphabet to use throughout. "Our worlds, online and offline are completely merged," he explains. "Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by many." 

That inclusive ethos is echoed in the campaign's casting. Shot by Santiago & Mauricio, it stars singer and actor Joe Jonas, alongside his group DNCE; actress, singer and designer Kiko Mizuhara; regular Diesel models Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Check out the full campaign in our slideshow, above.

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