Nice Ads: Gucci Fall 2016

Nice Ads: Gucci Fall 2016

Gucci is turning Japanese for its latest advertising campaign, lensed by Glen Luchford

Gucci is turning Japanese for its latest advertising campaign, lensed by Glen Luchford

Text: Jillian Selzer

Gucci debuted its Fall/Winter 2016 campaign this morning on Twitter and Instagram, premiering a selection of images photographed by Glen Luchford in conjunction with an accompanying video. Under the guidance of art director Christopher Simmonds and the brand's creative director Alessandro Michele, the campaign is a Lost In Translation-laden Tokyo dream. The video focuses on the glitz and glamour of Japanese living with the models popping bottles and exploring the city on a party bus decorated with glowing neon lights. The designs feature embellished tulle gowns and leather jackets and emphasizes the signature GG Marmont bag in a gorgeous baby pink shade with a matching fur jacket.

See the campaign in full below.

Credits: Photos Courtesy of Gucci

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