Nice Ads: Gucci Pre-Fall '16

Nice Ads: Gucci Pre-Fall '16

AT GUCCI, FLAMINGOS ARE PETS AND GREENHOUSES ARE LIBRARIES, OF COURSE

AT GUCCI, FLAMINGOS ARE PETS AND GREENHOUSES ARE LIBRARIES, OF COURSE

"In this chaotic and cluttered wonderland, more is definitely more" is how Gucci describes its latest Pre-Fall ad campaign, but any fervent follower of the refreshed brand knows that Alessandro Michele has been sticking to that modus operandi since taking the helm.

Here, photographer Glen Luchford captures the Gucci men and women at home, in their tropical greenhouse. Books flood the floor, and flamingos wander around like house pets. Clearly, the Gucci lifestyle does not approach leisure lightly.

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