Nice Ads: Maria Grazia Chiuri Unveils First Dior Campaign

Nice Ads: Maria Grazia Chiuri Unveils First Dior Campaign

The new creative director of Dior focuses on the brand's feminist message in her first campaign.

The new creative director of Dior focuses on the brand's feminist message in her first campaign.

Text: Jake Viswanath

Today, newly appointed Dior creative director Maria Grazia Chiuri unveiled the Spring 2017 campaign, her first for the legendary fashion house. Renowned photographer Brigitte Lacombe shot twin models Ruth and May Bell for the campaign, highlighting the sisters’ differences and celebrating the feminist values of the brand.

The sisters were intentionally shot in stark white backdrops, displaying powerful pieces from Chiuri’s debut collection. The images are the first in a new series for Dior, The Women Behind the Lens, in which female photographers will individually execute their vision for the collection.

Click through the first campaign ads below.

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