Nice Ads: Edie Campbell and Anna Ewers for Versace Spring 2017

Nice Ads: Edie Campbell and Anna Ewers for Versace Spring 2017

Italian fashion meets Kentucky fields in new ad campaign for Versace lensed by Bruce Weber.

Italian fashion meets Kentucky fields in new ad campaign for Versace lensed by Bruce Weber.

Text: Ian David Monroe

For her Spring 2017 ads, Donatella Versace taps Bruce Weber once again (last season saw Gigi Hadid in Brooklyn) for an Americana aesthetic that brings a new dimension to the brand's Italian roots. Models Edie Campbell, Anna Ewers, and Filip Hrivnak pose in a Kentucky pasture with prized horses. The brand released the following statement on the imagery: "The campaign encapsulates the freedom and dynamism of summer, the active mood that is at the heart of Versace SS17 for both men and women." No photo from the series better reflects that mentality than the one of Edie Campbell standing barefoot and bareback on the horse, her coat flying wildly behind her.

View the full campaign in the slideshow below.

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