An Inside Look at Wilhelmina x Hilfiger Denim in New “24/7” Campaign

An Inside Look at Wilhelmina x Hilfiger Denim in New “24/7” Campaign

Hilfiger Denim highlights four of Wilhemina Models fresh faces with its "24/7" campaign

Hilfiger Denim highlights four of Wilhemina Models fresh faces with its "24/7" campaign

Tommy Hilfiger teams up with Wilhelmina Models for a New York City-centric campaign that highlights the brand's denim and the everyday life of the agency's talent. The collaboration boosts Hilfiger Denim's "24/7 I Am" tagline by following four models—Matt, Lula, Jonathan, and Maggie—as they go about their every day, in Little Italy, wearing Hilfiger Denim, of course.

For the last four weeks, the Tommy Blog has hosted Q and A's with the models, emphasizing their unique talents and personal favorites. Next week, they'll all come together for the creation and unveiling of a graffiti mural by John "Crash" Matos. The art wall comes courtesy of courtesy of The L.I.S.A. Project NYC, a non-profit aims to create Manhattan’s first and only mural district—a worthy endeavor considering the destruction of the famed 5 Pointz.

If the Hilfiger Denim Fall 2016 campaign was all about V103 cover star Lucky Blue and Hailey Baldwin, as they ventured around Los Angeles, this new web series puts the focus back on New York—where it rightfully belongs.

Here, we get a behind-the-scenes view of the models in front of the camera and a first look at the making of the mural.

Credits: Clip courtesy of Tommy Hilfiger and Wilhelmina Agency.

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