Off-White and J.W.Anderson to Show At Florence's Pitti Uomo

Off-White and J.W.Anderson to Show At Florence's Pitti Uomo

Both labels are set to showcase at the menswear trade show for the first time as guest designers.

Both labels are set to showcase at the menswear trade show for the first time as guest designers.

Text: Ndey Buri

Off-White's Virgil Abloh and Jonathan Anderson of J.W.Anderson are set to debut their respective collections at Pitti Uomo in Florence this year as guest designers.

Pitti Uomo is an international menswear trade show that maintains significant importance in the fashion industry as it draws crowds of influential, potential buyers and has launched some of the biggest names in menswear. Past participating guest designers have included Kenzo and Raf Simons, amongst others. Both designers will be debuting their collections for the first time at the tradeshow as Abloh usually debuts Off-White in Paris, and Anderson in London.

On Abloh's debut, Pitti Uomo Immagine director of communications and events, Lapo Cianchi, had this to say, "In a season that’s mixing the traditional hierarchies among fashion, streetwear and role distinctions, Virgil Abloh has transformed his own lifestyle into a successful brand. He has led Off-White to full stylistic maturity without, however, losing his, sometimes very immediate and impudent, brashness that made his name in the beginning." Cianchi equally accorded praise to Anderson (who is also the head of Spanish brand, Loewe) speaking highly of the British designer's past work, saying, "We are drawn to the creativity and eclecticism he expresses in his collections that are further enhanced by high-quality manufacturing and—in menswear—by undisputable sartorial skill. The way he reinterprets elements from the contemporary art scene and from the youth culture, alternating emotional impact (such as out-of-scale volumes) and transgression that are projected towards anticipating the future leaving little room for nostalgia, is very interesting."

The next edition of Pitti Uomo 92 is set to take place from June 13-16 of this year.

J.W. Anderson Photo Courtesy Pitti Uomo, Virgil Abloh Photo Courtesy Off-White

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