Chanel Steps into the Future with New Spring 2017 Campaign

Chanel Steps into the Future with New Spring 2017 Campaign

The ads feature the return of the beloved Chanel robot.

The ads feature the return of the beloved Chanel robot.

Text: Adair Smith

Today Chanel released the campaign for its Spring Data Center collection. Photographed by Karl Lagerfeld and starring Arizona Muse, the images embody the "ultra-modern" direction in which the brand is headed. The campaign for their Spring 2017 runway collection brings a futuristic feel to the iconic French house, playing with punk-inspired hair and makeup, and transforming classic pieces into switchboard and tech-inspired looks. Most notably, the campaign features the return of the Chanel robot, who also appeared in the Spring runway show.

View the full campaign in the slideshow below.

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