Pop's Coolest Choreographer, Parris Goebel, Releases New Music Video

Pop's Coolest Choreographer, Parris Goebel, Releases New Music Video

Parris Goebel is a name to know now

Parris Goebel is a name to know now

Text: Ian David Monroe

Multi-hyphenate Kiwi Parris Goebel adds another occupation to her long list of titles: singer.

As an enviable badass with a confidence that matches her dance moves, Goebel is perfectly poised to venture into a career behind the microphone. Here, she gives a promising first taste with club-ready track “Friday”—and it’s only Tuesday. The video features the many crews of Goebel’s dance empire (megacrew) The Royal Family. From tots to adults, they take over the classroom and the dancefloor. The overall styling is a little camp, but all in the name of fun—there are plenty of colorful looks that would make Jeremy Scott proud.

Also, with the release comes a rebranding of her name, now stylized as PARRI$. Putting a dollar sign in your name sets a high bar, but at 24 year's old she's already got quite the resumé; Goebel choreographed and directed all thirteen of Justin Bieber’s music videos for his massive Purpose album, starring in many of them. She also worked on CL’s “Hello Bitches” and has choreographed tours for Rihanna, Jennifer Lopez, and Nicki Minaj.

PARRI$ tapped HUE to provide legwear for the video, including leggings, socks, and tights—available for purchase at HUE.com/Parris. An exclusive HUE x Parris collection will be available late September.

There is no doubt that PARRI$ has brought an undeniable cool to those collaborators, and now it's her time to step into the spotlight. Just imagine the many tricks she'd pull out of her sleeve at an awards show—not that she needs them.

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