Premiere: Betsy Releases Video for New Track "Lost and Found"

Premiere: Betsy Releases Video for New Track "Lost and Found"

The singer proves to be the most effortlessly cool new talent in music

The singer proves to be the most effortlessly cool new talent in music

Text: Ian David Monroe

Today, rising U.K. artist Betsy drops her latest track “Lost and Found,” and its music video, premiering exclusively on V. The track follows the release of her debut EP Fair, and the video captures her cinematic beauty and syle.

The Welsh singer has a voice like icons Annie Lennox and Cher, and a fashionable cool equal to Roisin Murphy. A sartorial force as much as a sonic one, Betsy cut her teeth in fashion design at the esteemed Central Saint Martens, and for a time at Balenciaga. Finding an insatiable pull to music, she left it all and moved into a not-so-luxe trailer in her brother’s backyard in Wales, where she started tinkering with Garageband. The juxtaposition of refined taste and cheap living was captured in her first press photos, where she lays in a gilded necklace and a blow-up pool.

The living arrangement should remind you of an early pre-fame Lana Del Rey, who, despite their differing sounds, would be a fair comparison: the underlying melancholy of their tracks is undeniable. It’s not difficult imagining a similar career trajectory either.

Here, in her Can Evgin-directed video, she stands like a femme fatale, spurning an ex-flame. Describing the video, she says, “Remember your first love, but maybe not as fondly as you'd like? ‘Lost & Found’ is about that feeling of obsession and aggravation. This bloke would annoyingly tip up and disappear as randomly as he had appeared for years after we'd split. I wanted the video to express my annoyance at not being able to shake him off—hence the aggressive smashing shit up with a crowbar.”

What better way to represent an endless and intense cycle than with a racetrack? Though it is mostly dimly lit in the video, Queen fans might recognize the location, the Wimbledon Dog Track, from the band’s famous “Bicycle Race” video. An artist has not used the venue since Queen.

Venturing into new territories while aligning with the trailblazers before her is surely going to be a running theme of Betsy’s career—which, if today's release is any indication, is only just beginning.

UP NEXT

Britney Spears Shares "Private Show" from Upcoming Album 'Glory'