Premiere: Charlotte OC Explores Her Emotional Range in "Shell"

Premiere: Charlotte OC Explores Her Emotional Range in "Shell"

"I think overall women are rejecting this idea, of everything being looked at from the same angle."

"I think overall women are rejecting this idea, of everything being looked at from the same angle."

A good singer doesn't necessarily mean a good actor, but in her new music video, Charlotte OC proves that her talent is limitless. With "Shell," premiering exclusively on V, the U.K. artist screams, dances, and cries her way around a big studio space acting out the various emotions that are printed throughout. The purpose of the Vicky Lawton-directed film is to prove that women are far more complex than they're made out to be in the media—and that strength and weakness are not mutually exclusive traits, nor do they solely define a person.

On "Shell," she says, “The video represents how as women, we often get reduced to just a load of basic stereotypes aiming to simplify aspects of our personalities. We are treated as though we are either 'angry' or 'flirty' almost like we become a cartoon of what a woman is—or a kind of shell of who we are. All of these extremes are empty, which is why we wanted the video shot in black and white. I think overall women are rejecting this idea, of everything being looked at from the same angle, or all of us being the same size and wearing the same clothes. I’m proud of this song and truly felt like I grew a spine after I wrote it!”

"Shell" comes from Charlotte OC's debut album, Careless People, released through Harvest Records, following a string of three EPs. With the full-length record, it's clear that the singer has settled perfectly into her artistry.

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