Proenza Schouler Unveils Digital-Only Spring Campaign

Proenza Schouler Unveils Digital-Only Spring Campaign

Watch the Zoe Ghertner-directed campaign video now.

Watch the Zoe Ghertner-directed campaign video now.

Text: Jake Viswanath

Proenza Schouler is taking a modern approach to the Spring 2017 season, forgoing all print ads in favor of an all-digital campaign. The centerpiece of the campaign is a video directed by Zoe Ghertner, featuring models Selena Forrest and Natalie Westling. The girls display some of the brightest and bold pieces from the Spring 2017 collection while jumping and falling on trapeze nets, reminiscent of our energetic days as children jumping on trampolines.

“We were interested in the idea of movement, of freedom—a spirit we felt would best be captured on video rather than through traditional still photography. Ghertner shot the video and interpreted the mood and energy of the collection in a way that felt new and exciting to us,” designers Jack McCollough and Lazaro Hernandez said of the video. View the campaign images below. 

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