Rag & Bone’s Fall 2017 Campaign Features Lottie Moss and Selah Marley

Rag & Bone’s Fall 2017 Campaign Features Lottie Moss and Selah Marley

This exclusive campaign shoots the industry's rising stars.

This exclusive campaign shoots the industry's rising stars.

Text: Danielle Combs

Rag & Bone is taking bold strides to revamp the traditional ad campaign. As part of their fall 2017 campaign, the NY based label tapped famed fashion photographer—Glen Luchford—to shoot an array of fresh new faces and rising talent. Among the stars featured, was newcomer—and half-sister of iconic model, Kate Moss—Lottie Moss. The lineup also included Lauryn Hill’s daughter, Selah Marley, as well as musician-turned-model, Staz Lindes.

When asked about the project, CEO and founder of Rag & Bone Marcus Wainwright called it a “labor of love” and added that the campaign was a “true collaboration.” The ad itself embodies the brand’s distinct DNA and spotlights each girl’s unique sense of style, along with a behind-the-scenes video directed by, Mark Lebon. Be sure to watch the video below and check out exclusive images from the campaign below.

Credits: IMAGE COURTESY OF RAG & BONE

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