Rihanna's ANTI Tour Merchandise Is Here

Rihanna's ANTI Tour Merchandise Is Here

It's official: 2016 is the year of bangin' tour merchandise

It's official: 2016 is the year of bangin' tour merchandise

Text: William Defebaugh

Unless you deleted your Instagram account or have a severe aversion to large crowds of people, you have probably noticed that tour merchandise is having an unavoidable moment this summer. This is thanks to Justin Bieber, Kanye West, and more major musicians who have decided to dial up the volume and turn their tours into full-blown fashion franchises, whether with pop-up shops or collaborations with high-end retailers. Today, Rihanna has become the latest artist added to this list with her ANTI World Tour merchandise, now available for sale at Parisian luxury store colette.

Considering they are meant to promote an album that is undeniably one of the most lit albums to drop this year, the collection does not fail to disappoint. With graphic hoodies and Tee shirts and baseball caps with punchy phrases like "Role Model," and "Bitch I know you know," the pieces feel just as at home at a stadium as they do a catwalk—thanks, in part, to streetwear brands like Vetements that have been injecting a bit of much-needed youth on the often stale runways.

Check out pieces from the collection below, available for purchase here. You will also notice that colette is carrying a larger supply of Riri merchandise, including her shoe collaboration with Manolo Blahnik.

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