Say Lou Lou: Dream Girls

Say Lou Lou: Dream Girls

ALMOST A YEAR AFTER WE PUT THEM ON THE COVER OF OUR 2014 MUSIC ISSUE, V CATCH UP WITH STOCKHOLM-BASED SAY LOU LOU'S MIRANDA AND ELEKTRA KILBEY AS THEY PREPARE TO LAUNCH THEIR MUCH-ANTICIPATED DEBUT ALBUM AND HAVE A LITTLE FUN IN L.A. IN THIS SELF-STYLED VMAGAZINE.COM EXCLUSIVE

ALMOST A YEAR AFTER WE PUT THEM ON THE COVER OF OUR 2014 MUSIC ISSUE, V CATCH UP WITH STOCKHOLM-BASED SAY LOU LOU'S MIRANDA AND ELEKTRA KILBEY AS THEY PREPARE TO LAUNCH THEIR MUCH-ANTICIPATED DEBUT ALBUM AND HAVE A LITTLE FUN IN L.A. IN THIS SELF-STYLED VMAGAZINE.COM EXCLUSIVE

Photography: Socrates Mitsios

Text: William Defebaugh

It’s been almost a year since you were on the cover of V’s last music issue. What have been some highlights of 2014?

Well, being on the cover of V was definitely a highlight! I think that it was the most fun cover we’ve done, and it feels very iconic to have been on the cover of V and also having been in such good company with artists that we really look up to who are doing really well. Since then, we’ve been recording new music and we’ve been touring a lot. We’ve done one headlining tour, two opening tours, and a whole summer festival circuit. We were in L.A. where we also filmed the music video for “Games For Girls” and then went to Hong Kong and Taipei. We’ve been pretty much all over the place.

Have you been recording music all over the globe or mostly back home in Sweden?

We’ve done bits and bobs here and there, but most of the vocals, the final vocals we’ve done, we recorded in London or Stockholm.

Your first official album is slated for February, correct?

Yeah, in February, yes.

What can you tell us about the album?

The album’s called Lucid Dreaming. It’s going to contain our early stuff and also some new material. I guess we see it as an end of an era. It feels like it’s about our lives so far and the next album will be about a shorter period or amount of time. So it’s exciting to get it out. It’s going to be some slower beats and more ethereal songs and they’re going to be a bit rockier and a bit more driven by rhythm.

 Do you have a next single planned?

Yes! Our next single will be out February 12 along with the album and it’s called “Nothing But a Heartbeat.” It’s one of the songs on the album that’s like an eighties sort of power chord ballad. But it’s dear to us and I think it’s quite approachable and spiritual. Yes, spiritual.

I know you’ve mentioned in interviews in the past that you hadn’t quite planned on being musicians, but it’s something that you both kind of grew into. How did it all come together?

I think the process was it being a hobby and something that we did together for fun and something that we did after work and after school, like going to the studio and recording. We had a friend who told us to pursue it and try to get few songs and try to form a more serious project. And then as soon as we released “Maybe You,” which was our first track, it very quickly went from a hobby to doing it professionally. We’ve just been trying to learn and grow as much as we can, as fast as we can.

Has there been a lot of pressure because you gained such popularity so early on?

Yes. I mean, when “Maybe You” came out, we only had like one more song. So since “Maybe You” we were just like, Oh shit, and we started writing everything—the whole album. We have been literally creating ourselves as we’ve gone along ... and in one way you look back in hindsight and think, Oh I wish I knew then what I know now. But on the other hand, being completely naïve and being a bit just in your own world can also be a blessing because you don’t know so much about everything. You just do what feels natural and pure to you. And now once you get a bit involved in the industry you get very aware of what you’re doing and you know what you want more, but it’s almost a bit harder work in that way.

That element of purity and experimentation is something that definitely comes across in your music. You took certain risks in making a sound that isn’t straight forward pop or mainstream. It doesn’t really fit in one genre and I think that’s why people respond so well to it.

It’s true because people are always like, You’re not mainstream, but you’re not indie, and I don’t really know where to place you. And we’re just like, Well, do we have to really be placed somewhere? I think the beauty of 2014 and the music industry now is that you don’t really have to be a certain type. I think the Internet and the way you carry yourself as an artist online, it makes you feel like you can exist without defining yourself so much.

You’ve performed for and been praised by a few fashion brands. Why do you think one of your first big fan bases was the fashion industry?

Generally speaking, I think more and more fashion has turned to musicians and artists. I think it’s become a very modern thing to do instead of always using models. It helps young people to see that you don’t have to be a certain way or look a certain way to be able to have an individual style and be a part of fashion. I think that it has to do with cross breeding of the art world, fashion world, music world, film world. They’re all collaborating, which is fun because every act of creativity is inspiring to us. We’ve met so many people in the fashion industry that inspired us and so many people that we’ve worked with in film that inspired us and I think we see Say Lou Lou as a kind of multi-layered, not only music. We love indulging in the film world and in costume and art. We love it all. All creation.

Absolutely. I think there are certain artists today who don’t just create music, but also their own world. You guys definitely fall into that category, particularly with the film work you do. What is your process for creating your videos?

From the beginning we had a friend of ours who did the first two music videos. We loved his ideas and I think he liked the music and basically sat down and had a bottle of wine and some dinner and just talked and looked at references, looked at old movies and other music videos, listened to the song as we were watching old clips and movies and we just kind of just came up with a world and a concept. I think that’s been the process for most videos since. We come up with a world we want to be in and then we let the director interpret that into film.

And have you already planned another video for “Nothing But a Heartbeat”?

Yes! We’re working on it.

What are your lives like until the album hits in February?

We don’t know yet! It’s like we’re spread out everywhere. We want to have a fun, weird launch party—like a dress-up costume party. We’ll see where we’ll be. We’re going to Australia over Christmas and New Years, so we’ll have some downtime before the album comes out, and then we’ll be back in Europe in January again.

And then will you start touring again?

Yes, we’re touring again in March. We hope to go to the U.S.! We don’t have any specific dates yet, but we think that one way or the other, we’ll be coming over. And definitely we want to go back to New York. We will play New York so everyone can come, all our friends and all you guys!

Lucid Dreaming is out February 12, 2015 on Sony Music Entertainment UK limited.

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