Selena Gomez's Debut Coach Campaign Is Here at Last

Selena Gomez's Debut Coach Campaign Is Here at Last

After much hype surrounding the announcement that Gomez would become a face for the luxury brand, the first campaign image for the Fall 2017 season has arrived.

After much hype surrounding the announcement that Gomez would become a face for the luxury brand, the first campaign image for the Fall 2017 season has arrived.

Text: Carolyn Hanson

Selena Gomez has managed to maintain her spotlight and her good reputation far longer than is expected of most stars whose careers originated on Disney, so it's not a surprise she has recently stepped out as a fashion maven as well. Today, her first campaign as the face of Coach has been released, and it's a role seemingly perfect for the woman, who has always been on the brink of emerging trends.

With a fashion all-star team behind the campaign, the dream-like image of a young woman preparing for a freeing road trip comes to life. Shot by Steven Meisel, styled by Kyle Templer, and with creative direction done by Fabien Baron, there's a softness and optimism to the images that encapsulates the feeling of being on the verge of an ineffable lightness, a feeling that personifies both Gomez and the Coach brand. With make-up legend Pat McGrath and hairstylist Giudo Palau responsible for Selena's look, she is inarguably the Coach girl as she sits in the soft pink back of a 1976 Plymouth Fury, ready for what the future holds.

A lot of love is shared between Coach and Gomez, with Coach's Creative Director Stuart Vevers saying about the partnership, "Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course. To me, she speaks to a generation; she connects." The admiration is mutual: "I couldn’t be more proud to be the face of Coach," Gomez says, "I’ve also loved working with Stuart, I admire his vision and his designs."

She has a lot of experience with his designs, too–in tandem with the Fall collection, Coach is launching three videos starring Gomez dedicated to the key bags of the season: the Rogue, the Coach Swagger and the Edie. All three videos, each created by Baron & Baron, showcase Gomez getting ready for a night out in New York–another time at which one always wonders what the near future will hold.

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