Selena Gomez Will Be the New Face of Coach

Selena Gomez Will Be the New Face of Coach

As the newest face of the all American luxury brand, the singer plans to also design her own collection.

As the newest face of the all American luxury brand, the singer plans to also design her own collection.

Text: Natalia Spotts

For Coach’s 75th anniversary, last week, the iconic American leather company decided to celebrate with a massive celebrity-filled blowout and runway show, but that's not the end of the excitement. It's been confirmed that Selena Gomez will be the new face of the brand and take on designer duties as part of a special collaboration with Coach Creative Director Stuart Vevers. The price tag for her endorsement? A cool $10 million, which doesn't seem like a bad deal for Coach considering Selena Gomez is currently the most followed person on Instagram for the second year in a row, despite a recent social media break. Also taking Gomez's large South American following, the brand could very well be aiming at growing in global markets.

Recently, Gomez was the face of Louis Vuitton's Fall/Winter advertisements and frequently appeared at runway shows as a brand ambassador.

Click through Selena Gomez's V94 cover story by Inez and Vinoodh, and Carlyne Cerf de Dudzeele below. Read her cover story with James Franco here.

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