Stella McCartney Celebrates the Launch of Resort 2018 Collection

Stella McCartney Celebrates the Launch of Resort 2018 Collection

A chic garden party complete with pineapple bowling, a coconut shy game, and reggae music.

A chic garden party complete with pineapple bowling, a coconut shy game, and reggae music.

Text: Emma Blanchard

Stella McCartney celebrated the launch of her Resort 2018 collection in the most tropical way possible: a garden party complete with pineapple bowling, a coconut shy game, and reggae music. The collection, which A-listers including Alec Baldwin, Lauren Hutton, Lily Collins, Chris Rock, and Ashley Benson gathered to celebrate, truly mirrors McCartney’s irreverent, playful style. Entertainment was provided courtesy of Ky-Mani Marley, an energetic, reggae steel drum band as well as a killer DJ set by Rob McKinley.

The lively new Resort collection was not the only thing to celebrate, however. In lieu of McCartney's collaboration with Parley for the Oceans to raise awareness for ocean conservation, McCartney also celebrated the launch of two new products made of Parley Ocean Plastic materials, the adidas Parley Ultra BOOST and the ‘Ocean Legend’ Falabella Go backpack. As part of McCartney's commitment to sustainability and environmental conservation, both new products are upcycled marine plastic debris.

Another product highlighted at Stella's New York City garden party was the POP Bluebell fragrance. The cutting edge scent is an ode to the emerging generations of young, powerful women, and embraces both sustainability and individuality. Clearly, McCartney and her team had a lot of wonderful accomplishments to celebrate, and definitely did so with style.

The Resort 2018 collection will be available in stores and online this upcoming November.

Lily Collins

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