Stuart Weitzman Unveils New Gigi Hadid Boot with James Franco-Directed Video

Stuart Weitzman Unveils New Gigi Hadid Boot with James Franco-Directed Video

The model kicks ass in her new boots.

The model kicks ass in her new boots.

Text: Ian David Monroe

Today, Stuart Weitzman unveils Fall 2016 campaign star Gigi Hadid’s namesake boot, launching this season with a James Franco-directed short. In it, Hadid appears in the boxing ring knocking out her opponents (coached by NYC nightlife host Ladyfag) one by one.

This is not the first time Hadid has boxed her way through a commercial; both Maybelline and Reebok have filmed her practicing her favorite sport. Here, though, she trades the athletic apparel for a bodysuit and her limited-edition boots, of course.

The Gigi Boot retails for $565 and comes in three colorways. To celebrate the unveiling, Stuart Weitzman has made a financial commitment to build three schools with Pencils of Promise, this fall on behalf of Gigi Hadid and Stuart Weitzman.

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