The Chainsmokers Are The New Ambassadors of Tommy Hilfiger Menswear

The Chainsmokers Are The New Ambassadors of Tommy Hilfiger Menswear

The DJ duo are about to represent the brand on a global scale.

The DJ duo are about to represent the brand on a global scale.

Text: Emma Blanchard

Pop music duo Alex Pall and Drew Taggart, more popularly known as the Chainsmokers, have just been appointed as global brand ambassadors for Tommy Hilfiger menswear, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear. Beginning in the fall of 2017, the Grammy award-winning performers will be the subject of Hilfiger's integrated campaign, which will not only include print and online advertisements, but also video content backed by a custom-mixed music track by The Chainsmokers themselves.

To Tommy, Drew and Alex were the perfect pair to revive the youthful feel of the 30-year-old Hilfiger menswear line. “The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” said Tommy Hilfiger in a statement. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy – their talent, optimism, unique sound and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”

Stay tuned for upcoming previews of the Fall 2017 campaign.

UP NEXT

Lady Gaga Partners with Starbucks on Cups of Kindness Collection