Ugg is bringing back the classics, and they’ve never looked better.

Through the “Feel You” campaign for Autumn/Winter 2021, the renowned global lifestyle brand is featuring an eclectic, contemporary cast, styling iconic Ugg pieces in brand new prints and colors. “Feel You” is all about individuality, personal style, a new interpretation of a traditional heritage.

The iconic Classic Boot is the star of the show, with over 40 years worth of history and iterations backing the signature style. Friends of the brand including Evan Mock and Lachlan Watson are featured in the campaign, showing a few of the many ways the Classic can be worn, from the timeless Chestnut colorway to brand new colors and patterns of the season, plus the introduction of the Classic Mini, Classic Ultra Mini, Neumel and Tasman styles.

Ugg is dipping its toes into the graphic, vibrant world of streetwear, too—styles with cow print, flames and a deconstructed Ugg logo are optimistic, youthful, carefree shoes from the world of Ugg, made for the modern wearer. 

Enter the slideshow below to view images from Ugg’s “Feel You” campaign for AW21, and shop Ugg here.