Vetements Fall 2017 Is an Exploration of Stereotypes and Identity

Vetements Fall 2017 Is an Exploration of Stereotypes and Identity

Demna Gvasalia brings the concept of "labels" to a new level with the brand's Fall 2017 men's and women's show.

Demna Gvasalia brings the concept of "labels" to a new level with the brand's Fall 2017 men's and women's show.

Text: MATHIAS ROSENZWEIG

The world seems to be scrambling to make sense of an increasingly complicated political and social landscape—a frenzy that designers are toying with heavily over at shows in Europe. Demna Gvasalia, mastermind behind the breakthrough label Vetements as well as Creative Director at Balenciaga, was no exception. Known for being rather blunt (the brand name literally translates to “clothes” in French), Gvasalia and co. went in an interesting direction for their Fall 2017 men’s and women’s collections today, embracing stereotypes in a way that straddles the line between celebratory and cautionary. Humorously, they explored the entire concept of labels, perhaps begging the question: can we admit to and celebrate our differences rather than pretending we’re all the same? Or, on the other hand, is this a statement that the comical labels we ascribe people are just plain outdated?

Guests were given a guide to the show that listed the “characters” viewers saw walking down the runway, such as the Gypsy, the Punk, the Couch Potato and the Bro. While giant-fit bombers, pajama pants and baggy tops summoned “high fashion” vibes, a majority of the looks were Normcore, making it seem as if the show were actually a not-so-selective street casting featuring elderly women and middle-aged businessmen. Tied closely to the concept of labels, one model wore a belt with a fake ID as the buckle. It comes as little surprise after seeing the most-modern designer’s work over at Balenciaga, which went in a similar direction. Perhaps intentionally, the message seems vague; the collection is either mocking labels or accepting them in order to move onto the next step—celebrating diversity. Most likely, Gvasalia is using clothing to perpetuate this exact discussion.

Get a glimpse of the collection via the video below.

#Vetements: the whole "Stereotype" collection in 60 seconds. Guess who's who? #pfw

A video posted by Vogue Hommes (@voguehommes) on

VETEMENTS SHOW TODAY

A video posted by VETEMENTS (@vetements_official) on

Credits: Banner photo courtesy of Instagram / @pause_online

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