"Here I am, not quite dying," chants David Bowie, who, for the past few months has been dropping bombs on us left and right. Here's a new album (with super-meta cover art), here's an amazing video, and another one, co-starring Bowie's female doppelganger, Tilda Swinton. The newest addition, another entirely self-aware ballad, “The Next Day,” has inspired a video written, conceived and starring the singer, and directed by Floria Sigismondi. Co-starring Gary Oldman and Marion Cotillard, this depiction feels as emotionally disjointed as Jodorowsky’s work and as deadpan as Almodóvar’s. Perhaps no superstar is as understanding of his own cultural impact as Bowie, who has been referencing society’s dependence on celebrity since the seventies. Here, he is called a false prophet, which isn’t so far from his real life drama—when his career was taking off, he was one of the first victims of true tabloid torture (see claims he was an extraterrestrial, a drug addict, and a sexual deviant, among other arguably truth-laden scandals). Above, we’ve extracted the most striking stills of this stigmatic chapter of The Next Day. Watch the video (NSFW) HERE.