NIKE UNVEILS THEIR LATEST INNOVATION: A BODYPOLITICAL CAMO COLLECTION THAT GIVES THE AIR MAX AN IRRESISTIBLE UPDATE
Since its invention in 1987, the indelibly attractive Nike Air Max has grown to become one of the most globally iconic sneaker designs of all time. Seeing many shades, patterns, and shapes over the course of the last 25+ years, one of the most appealing and curious facets of its ubiquity is its ability to always feel fresh.
Today, Nike has unveiled a camo version. It's a simple statement, but one with epic implications, which require zero explanation. But here are some details: the Nike Air Max Camo Pack (as it's called) contains many versions with country-specific camouflage patterns, sourced from vintage prints from Germany, Italy, and France. The pack launches July 2nd in Berlin at Bread and Butter, where it will be on display in an "all-camo booth". See literally every photograph of them imaginable by clicking the slideshow above.
Photographs courtesy NIKE