ARTICLE PATRIK SANDBERG

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CHANEL COUTURE

FINALIST 6: BRIAN ANTALEK

THE VIDEO: FEDS WATCHING

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THE VIDEO: FEDS WATCHING

TEXT PATRIK SANDBERG

IF THE GOVERNMENT IS GOING TO SPY ON YOU, YOU MIGHT AS WELL LOOK FRESH AS HELL TO IMPRESS THEM

In an era of major label A&R overhauls, album delays, and meticulously market-tested, salability training for artists, there's something to be said for coming out with something RIGHT ON TIME. 

Take, for example, "Feds Watching," the new video from the prolific and head-turning artist 2 Chainz, featuring ubiquitous man-of-the-summer Pharrell Williams. Not only does Chainz cash in on Pharrell's undeniable currency, but he manages to craft an aspirational diorama set in a modernist home surrounded by tropics, right in time for summer. It's a seasonal initiation, with a politically topical joke about superficiality that any self-aware American can relate to right as the U.S. government admits to spying on its citizens and a former CIA whistleblower attempts to seek asylum in Ecuador across hundreds of live stream info channels. 2 Chainz's immediate surrender to the invasion of his privacy lends new arrogance to not giving a fuck and showing off, two beliefs that have served as hip-hop flagpoles for decades. Somehow, though, still, it all seems fresh. (It could also be a commercial jingle for the latest Prada menswear collection.) Though some have written off his simple shout-along choruses, a message comes through loud and clear with this new track: never underestimate the wisdom of the Chainz.

Check out the clip above. 

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PREMIERE VIDEO: MARINA ABRAMOVIC NEEDS US HBD DEREK! V BECKS TO EARN E BUCKS REVIEW: LIZ & DICK
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