ARTICLE NATASHA STAGG

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HEROES: LINDA EVANGELISTA

THE VIDEO: MGMT

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BACKSTAGE: HENRIK VIBSKOV F/W \'14 APPLAUSE FOR APPLAUSE COLOR REFORM RISE UP: KOMAKINO

THE VIDEO: MGMT

TEXT NATASHA STAGG



How do you illustrate the simple statement, your life is a lie? More specifically, how do you come up with a video for "Your Life Is A Lie," MGMT's first single off their upcoming self-titled third album? Here's how: get Tom Kuntz (known for another perfect MGMT music video, "Congratulations," and a bunch of super self aware commercials, like Old Spice's The Man You Could Smell Like) to direct it. This series of seemingly everyday events, subtley saturated with meme-worthy lulz is one of those videos you might have give a double, triple or quadruple take before really seeing it. 

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BACKSTAGE: HENRIK VIBSKOV F/W \'14 APPLAUSE FOR APPLAUSE COLOR REFORM RISE UP: KOMAKINO
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