Today marks the release of Burberry's newest men's fragrance, Brit Rhythm. The above video begins a campaign inspired by bands and shows, including the launch of a new music platform. Burberry Acoustic will be devoted to exceptional emerging talent—and we all know they can use some support these days.
True to their name, the Brit ads feature English actress Suki Waterhouse and musician George Barnett of These New Puritans. Bands are back, say Burberry. Are you ready to rock?