ARTICLE KRISTIN TICE STUDEMAN
A brief look at designer turned photographer Johan Lindeberg’s body of work reveals that he’s a man who values women with presence. He’s already shot powerhouses like Gisele Bündchen (for his BLK DNM “Wild” guerilla posters) and Chloë Sevigny (for his debut ads as creative director for Absolut Elyx). More recently, he captured Karen Elson in Nashville for the newest “Wild” campaign, which is coming out during New York Fashion Week. Not too shabby for someone who picked up a camera for the first time just two years ago.
“I started because I wanted to create a brand with pictures and I decided to shoot the Spring ’12 lookbook myself,” says Lindeberg. “I have been doing at least a shoot a week for months now. I basically sleep with my camera under my pillow.”
The focus of his shoots for BLK DNM, Absolut Elyx, and the occassional editorial spread, is female beauty in its purest form. “I like women as they are, and I want to portray them being themselves, not somebody else,” he says of his work, which involves no makeup and very little Photoshop. “It’s a great time for women to step out and make a statement. I think they should take over the world completely.” This new work-play synergy is perfect for the multitasking Swede. “Working with a woman inspires me to create both clothes and pictures.”
IMAGE COURTESY JOHAN LINDEBERG