WELCOME TO WHERE FASHION REALLY LIVES. FOR V86'S POWERHOUSE FEATURE, WE CHOSE ELEVEN BOUTIQUES THAT REPRESENT THE COOLEST, CAN'T-MISS SHOPPING DESTINATIONS ON THE PLANET, FROM TOKYO TO LONDON TO LOS ANGELES AND BEYOND. MEET THE TEAMS BEHIND THE SCENES WHO TURN FASHION FANTASIES INTO REALITY
SEE ALL THE STORES IN V86. ORDER HERE
Founder: Julie Anne Quay
Location and date opened: SoHo, New York City, 2012
What are some of your bestsellers? X-Girl, Bless, Gerlan Jeans, Pyrex Vision, and Hood By Air are our top five at the moment.
Which brands or designers have you discovered and/or nurtured? We opened the store just a year ago with a party that relaunched Hood By Air. Their brand had been on hiatus for a few seasons. In the short amount of time since that launch, both HBA and VFILES have grown beyond our wildest dreams.
Which new designers or emerging brands are you excited about watching grow in the future? This fall we are bringing in Dirk Bikkembergs for men and women. It will be the first time the brand has ever been sold in the United States.
How much of your total sales come from e-commerce? 70ish percent
How do you stay ahead of the competition? We listen to our users and follow our instincts. We’re not afraid to carry a collection we saw on Tumblr—it’s all about trusting ourselves and having faith that people will get and respect that.
Photography Christelle De Castro