WHAT HAPPENS WHEN YOU PAIR VISIONARY CLOTHING DESIGNER YOHJI YAMAMOTO, SPORTSWEAR GIANTS ADIDAS, AND LEGENDARY GRAPHIC DESIGNER PETER SAVILLE TOGETHER? AN INTELLECTUALLY ENGAGING, DESIRABLE, AND WEARABLE COLLECTION FOR Y-3 OF COURSE.
Y-3 warped from a successful duet to a critical and cheeky ménage à trois for the S/S 2014 show in New York, by signing on Peter Saville, celebrated graphic designer/artist whose work with bands such as Joy Division and New Order produced some of the most memorable album covers of the 20th century, to provide re-interpretations of the three stripes and inject vivid and poignant graphics throughout the collection and following campaign. Titled "Meaningless Excitement," the collection presented one of most punchy runway shows of that season, an exclusive series of art prints used in the brand's advertising campaign—and this video, which explains the rebellious underpinnings of Saville's take on fashion, or as he describes it, "Meaningless Excitement."
VIDEO AND IMAGES COURTESY OF Y-3