ARTICLE NATASHA STAGG

PHOTOGRAPHY REED + RADER

STYLIST MELANEY OLDENHOF

CREDITS ARTICLE CONTENTS

THE REINCARNATION OF SETH ROGEN

THE VIDEO: BANKS - BRAIN

FASHION'S NEW FLORALS IN MOTION

EXTRA CREDITS

MAKEUP CEDRIC JOLIVET (SEE MANAGEMENT) HAIR KAYLA MICHELE (ATELIER MANAGEMENT) USING PERFECT LOCKS HAIR MODEL SASHA DASHCHENKO (MAJOR MODEL MANAGEMENT)  3-D DESIGN, ENVIRONMENTAL DESIGN AND SOUND PAMELA REED + MATTHEW RADER  MANICURE YUKO TSUCHIHASHI  STYLIST ASSISTANT KENNY P. PAUL

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DENIM BY INEZ & VINOODH AN AMERICAN IN CAPE TOWN THE VIDEO: PRADA F/W \'14 MAY I HAVE THIS TRANCE?

FASHION'S NEW FLORALS IN MOTION

PHOTOGRAPHY REED + RADER
FASHION MELANEY OLDENHOF
TEXT NATASHA STAGG

SPRING (FASHION) IS FINALLY UPON US. WATCH IT COME TO LIFE IN THIS EXCLUSIVE 3-D EXCURSION TO A FLORAL FANTASY

Last Spring's floral patterns are all grown up this year. As we noted during our Spring/Summer trends rundown last fashion week, 2014's floral is all-new. Unlike the Laura Ashley-inspired prints you saw last year around this time, reminding those of us born before 1990 of awkward waist-cinching metal clips and floppy crushed velvet hats, the fresh cuts this Spring are bolder and far more confident than your preteen years.

From New York to Paris we saw a return to form with a focus on tailoring and structure. The painterly patterns we noticed almost everywhere evoked a sense of avant-gardism, a tongue-in-cheek check-in with the art world, so to speak. How's business? Chanel seemed to ask, with its pearl-clad Fine Art students in water-colored pleats. A brazen Prada collection showed painted portraits between glittering flowers on shift dresses and bags in a crafts-meets-art standoff, while Raf Simons at Christian Dior took his Sunday-best floral prints to edgy new heights with sexy cutouts and suit jackets.

In one of our most moving fashion stories, find Miu Miu's art deco answer to the trend in an overgrown rose garden here, also on an all-business blouse. Dolce & Gabbana's delicate branch prints blossom on a stiff shift, in a fittingly romantic field. Thom Browne's and Prabal Gurung's dressed up secretaries find themselves in a demure moment surrounded by wildflowers, and Christopher Kane's most memorable petals flash some skin in a very adult Easter-lavender. Watch the looks in vivid, pivoting pictures by playing the video above—you won't find a fresher way to start off Spring.

EXTRA CREDITS

MAKEUP CEDRIC JOLIVET (SEE MANAGEMENT) HAIR KAYLA MICHELE (ATELIER MANAGEMENT) USING PERFECT LOCKS HAIR MODEL SASHA DASHCHENKO (MAJOR MODEL MANAGEMENT)  3-D DESIGN, ENVIRONMENTAL DESIGN AND SOUND PAMELA REED + MATTHEW RADER  MANICURE YUKO TSUCHIHASHI  STYLIST ASSISTANT KENNY P. PAUL

MORE TO LOVE

DENIM BY INEZ & VINOODH AN AMERICAN IN CAPE TOWN THE VIDEO: PRADA F/W \'14 MAY I HAVE THIS TRANCE?
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