April 17th, 2014. According to a press release sent out today, "in the 1920s, the famous actor and dancer Rudolf Valentino ordered a pair of bespoke ski boots from Torello Berluti. A similar request was made twenty years later by Greta Garbo. She chose the same design as Valentino, but in navy blue to match her ski pants. During this period, golf and polo players also approached Berluti to have bespoke shoes made. In the 1950s, the company produced a pair of shoes combining comfort and elegance for Jacques Godet, the founder of the magazine L’Équipe and director of the Tour de France. Drawing his inspiration from the shoes worn by cyclists, Talbinio Berluti designed a pair of sleek shoes made from waxed velvet calf."
Today, Berluti is continuing that tradition by teaming up with Cycles Victoire to create an entirely handmade Berluti bicycle, which boasts "a fillet-brazed frame; aluminium handlebar stem, handlebars, chainset and seat post [and] wooden wheel rims."
As you can see in the images above, a cycling shoe was also designed to mark the occasion, complete with leather pedal strap.