Who could forget the iconic ad campaigns featuring Kate Moss and Mark Wahlberg wearing nothing but their Calvins? Those famous images from the ’90s, lensed by Herb Ritts, helped propel young model Moss and then-rapper Wahlberg to stardom. This July, the American sportswear label has decided to bring back the Moss factor with a new star, Kate’s younger half-sister, Lottie. The 16-year-old wears nine different Calvin Klein Jean archival styles for the Re-Issue Project (launched in partnership with mytheresa.com), modeling them for another new-generation talent, photographer Michael Avedon. (Michael’s grandfather, the incomparable Richard Avedon, also has a storied history with the brand: he snapped the infamous portraits of a young Brooke Shields sporting the original high-waisted CK skinny jean.) With the ’90s resurgence alive and well in the current fashion cycle, we imagine these “new classics,” such as the tapered boyfriend jean and denim jackets (in a cool stone wash, no less) and logo-fied “CK” tees and sweatshirts, will go quickly. Looking as hot as a Moss not guaranteed.
Photos courtesy of CK Jeans