ARTICLE DEREK BLASBERG
PHOTOGRAPHY INEZ & VINOODH
THE ICONIC IMAGE MAKERS REVEAL THE INSPIRATION BEHIND THEIR IN-JEAN-IOUS NEW ENDEAVOUR TO OUR EDITOR-AT-LARGE
Derek Blasberg What are we looking at here?
Inez van Lamsweerde These are my jeans! Vinoodh and I each designed one style for Frame Denim, available in three washes.
DB How would you describe them?
IVL Skinny, slouchy, and classic.
DB That’s how I’d describe you guys too. Ha! What led you to denim design?
IVL Neither of us could find the perfect jeans that last forever. Even if you do, the brand discontinues the style. So our friend Erik Torstensson at Frame said that if we designed our own versions he would make them.
DB What is so special about your designs?
IVL We want something that is discreet, jeans that aren’t so skinny I can’t get my ankle through the bottom. I hate that. I feel like a sausage. Also, we noticed that butts look better when the pockets aren’t so large, so our pockets are a little smaller. And it’s a slightly higher waistband, because when we’re shooting we are constantly crouching down and I don’t want the people behind me to see my underwear or anything else back there.
DB Do you have a logo?
IVL Vinoodh made the belt loops in the back form an “I” and a “V,” and there’s a little stitching on the leg that has our initials and a star, which is a reference to our son, Charles Star.
DB Who can wear them?
IVL We wanted a very democratic fit. No gimmicks. And we wanted to be the jeans that everyone wants to live in. I like boyish hips, so the ladies’ versions are long and narrow. But if for some reason these jeans don’t sell, we don’t care: we have our perfect jeans for the rest of our lives!
DB You two also have a fragrance and a jewelry line. How did all this branching out of the photo studio begin?
IVL It comes organically. The boundaries of design and creativity are blurring, and we meet all these people and share ideas. It’s brilliant. We shoot everything, we shoot everyone, we’re constantly inspired, and we have this constant input. Now we have a place to express it.