CREDITS ARTICLE CONTENTS

JEAN-PAUL GOUDE

V80: A SCREAM

VICTORIA'S SECRET FEVER

MORE TO LOVE

BACKSTAGE: KRIS VAN ASSCHE F/W \'14 NOVEL ROMANCE BLESS REFLECTS CONTEMPO CUTS

VICTORIA'S SECRET FEVER



A very American holiday tradition—The Victoria's Secret Fashion Show—premieres its 2012 angels tomorrow on CBS. Of course, you've peeped every wingspan and controversy online already, but VS wants you to know they've kept a few of their secrets stashed. This video, a subtly satirical lipsync of Justin Bieber's own "Beauty And A Beat" music video (which, as we've said before, is smarter than it first appears), impossibly purports, like its predecessor, that it is made up of stolen footage put together by bloggers. This slow-leak style of hyping an event or release, using the blogosphere to one's benefit is, as far as we can tell, only the beginning of a new brand of branding.

MORE TO LOVE

BACKSTAGE: KRIS VAN ASSCHE F/W \'14 NOVEL ROMANCE BLESS REFLECTS CONTEMPO CUTS
Close page

YOU'VE GOT V-MAIL

SIGN UP TO RECEIVE UPDATES, ALERTS AND MORE FROM V MAGAZINE!

FacebookFACEBOOK
TwitterTWITTER
TumblrTUMBLR
PinterestPINTEREST
EmailEMAIL

V MAGAZINE|NEWS|VICTORIA'S SECRET FEVER

FASHION INFO |SHARE | |CLOSE X

FacebookFACEBOOK
TwitterTWITTER
TumblrTUMBLR
PinterestPINTEREST
EmailEMAIL