ARTICLE NICHOLE JANKOWSKI
PHOTOGRAPHY EDUARDO SILVA
Leave it to OHWOW founders Aaron Bondaroff and Al Moran to bring democracy to Art Basel, which, with its satellite transforms Miami each year into a giant shopping mall for high-priced art.
Thursday night, the opening of the fifth and final It Ain’t Fair annual group exhibition presented by OHWOW had no guestlist. Conceived before the art market bubble burst in 2008, Moran said the exhibition’s mission since inception has been to show the most interesting work, not the most expensive. And when the gallery launched its first It Ain’t Fair here in Miami a month after the market crash, it was obvious they were in it for the right reasons.
The artists OHWOW have supported, shown and published are among today’s most well-known and rising stars—and they were all in attendance at the opening of the fair in its new South Beach location, a 6000-foot warehouse space reserved for the event. Harmony Korine, Ryan McGinley, Tim Barber and Terry Richardson mingled, and OHWOW-repped artists Aurel Schmidt, Scott Campbell and Bert Rodriguez showed. Their artworks hung without provenance or pretension.
The crowd was a mix of downtown cool kids, art scene-stealers, aficionados and skaters repping Supreme, the legendary New York brand that Bondaroff part-founded in 1994. The New York Times-anointed power couple Cynthia Rowley and Bill Powers worked the room and Pharrell Williams posed for photos with fans, staying until security started calling for everyone to clear out. McGinley was one of the last to go, stopping on the way out to admire Agathe Snow’s large-scale installation suspended in the front room, visible from the street through the floor-to-ceiling windows at 743 Washington Avenue.