John Varvatos doesn't hide his playlist. The designer generally takes inspiration from the alternative station, and the label's campaigns show it: Past collaborators have included Perry Farrell, Cheap Trick, Alice Cooper, Iggy Pop, Chris Cornell, and Slash, to name a few legendary rockers. The latest induction to the Varvatos hall of fame? Only the greatest guitarist in the history of rock and roll. Jimmy Page joins newcomer Gary Clark Jr. in the Rivoli Ballroom in South London for this video showcasing the Spring 2013 collection.