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WATCH GAY MENTAL PATIENTS MAKE OUT IN MARGIELA MASKS, MODELS FORCE-FED FLOWERS FOR BREAKFAST, ETCETERA, IN NEW PRIMAL SCREAM VID
Bobby Gillespie and company have announced their tenth full-length album, More Light—which will follow-up 2008's Beautiful Future—out May 6. For the occasion, the band shares its first single, the prosaically titled anthem "2013" in the form of a video that is quite fashion-conscious. Two skinhead boys in a mental ward engage in a makeout session while wearing jewel-encrusted Margiela masks. Models mime Rorshach-inspired shapes in silhouette and get force-fed flower petals while wearing chokers and tube dresses at lunchtime. We see the legs of a woman perhaps receiving electroshock therapy while wearing gold pointed flats, while somebody in rubber sleeves sews dead moths together, turning the familiar technique of entomological mounting into a type of embroidery.
Perhaps the chicest thing about the clip is the song, however, which features Kevin Shields of My Bloody Valentine on guitar and delivers Gillespie's chanting snarl at the precise moment that we didn't realize we terribly missed it. Welcome back, boys.
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#NYFW #TRENDS 
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