When it comes to sustainability in fashion, Stella McCartney has always led the pack, whether in relation to her efforts in maintaining sustainability through the collections, collaborations and projects she participates in. Her own brand has normalized the integration of eco-friendly practices, continuing this movement in the Stella McCartney FW19 campaign. Her sustainability efforts do not end in her sustainable design, but she selects individuals who hold the same values to represent her brand.

For her FW19 campaign, she decided on models and climate activists Amber Valetta, Deya Ward, Ruby Munslow and Tori Tsui, who she references as “voices for change in their own field.” Tori Tsui is a member of the activist group, Extinction Rebellion, which organizes against the effects climate change will have on the human population. Model Ruby Munslow, in an interview during the campaign production, nodded to McCartney, saying “she’s given us a voice today,” as reported by The Cut. The campaign images exhibit the FW19 collection, which used recycled fabrics, faux leather, biodegradable acetate and organic cotton for production.

Along with the campaign, McCartney will be releasing a narrated film by Jane Goodall, including a poem by Jonathan Safran Foer, in September. Stella McCartney’s eco-conscious and sustainability efforts are integrated throughout all aspects of her brand, remaining a shining example for the fashion industry.

Take a look at the Stella McCartney FW19 campaign images below.