Sonos Radio Launched New Pride Station Called ‘Full Spectrum’
In celebration of global Pride the Internet radio service introduced a limited-edition station, initiated by a group of LGBTQ+ employees.
Internet radio service, Sonos Radio with 60,000 radio stations around the world, launched a new station in celebration of global Pride—Full Spectrum.
Initiated by a group of LGBTQ+ employees at Sonos, the limited-edition station features music from the LGBTQ+ community. Along with personal liner notes recorded by Sonos employees, the station hosts exclusive interviews by Rita Houston with LGBTQ+ artists.
The concept of starting a new station focused on LGBTQ+ topics came about after a small group of employees at Sonos joined together in early 2018 to establish an employee resource group (ERG) to help the entire company work towards creating a more welcoming, supportive atmosphere for all LGBTQ+ employees.
Dmitri Siegel, VP Global Brand, extended his support becoming Pride@’s official executive sponsor. “I am so grateful to have the opportunity to be an ally in the Pride@ group,” he said. “As a straight white male, it’s common to feel intimidated or uncomfortable engaging on LGBTQ+ issues because you feel like you are going to say the wrong thing or be offensive in some way. Being a part of Pride@ has given me the opportunity to do my work—listen and learn. Getting over insecurity and discomfort unlocks all these amazing people and a whole aspect of the human experience that I would otherwise miss out on.”
Announcing Full Spectrum on Sonos Radio. Music from LGBTQ+ artists, allies, and icons; personal liner notes recorded by Sonos employees; and interviews with beloved LGBTQ+ artists including Brandi Carlile, Laura Jane Grace, and more. Read today's blog post to learn more.
— Sonos (@Sonos) June 15, 2020
After much discussion, members of Pride@ realized that doing something on Sonos Radio would enable them to support Sonos employees as well as the LGBTQ+ community at large—that’s how Full Spectrum came to be. For the first episode, Houston talked with Brandi Carlile for an hour about her music, focused on what Pride means to her. Carlile teased about new music, talked about her activism and how she’s celebrating Pride this year, and her love of Joni Mitchell plus more. Episode 1 went live this past Monday, June 22nd. You can listen to Full Spectrum on Sonos Radio in the app under Sonos Presents.
