VNEWS: All In With Puma
June Ambrose’s latest Puma collection brings the Creative Director’s hip-hop sensibility to utilitarian sportswear.
This feature appears in V141 Spring 2023 issue now available for purchase
Launching her career in the ‘90s when costume designers were a fixture of film, not music, June Ambrose became one of hip-hop’s first stylists, dressing artists like Missy Elliot and Jay-Z. Undoubtedly, Ambrose paved the way for the connections we see between music and fashion today (think: A$AP Rocky for Dior).
This year—which marks the 50th anniversary of hip-hop—Ambrose launched her first co-branded collection with the label, proving that sport and music are a perfect pair. Merging high-fashion with hip-hop’s casual athleticism, the collection boasts navy, emerald, and white as its central colorway. Likewise, the collection offers a strong dose of pre-aughts nostalgia through color-blocked track suiting, a youthful pleated tennis skirt, and vintage-inspired sneakers.
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