Last night was a celebration, as Dior opened their men’s boutique adjacent to their women’s store in Soho, New York. 

As servers ensured not a glass was empty, partygoers sipped champagne and Moscow mules among New York’s coolest crowd — including our VMAN takeover host, DJ, A-Trak and “Cousin Greg,” Succession’s Nicholas Braun, both decked out in head-to-toe Dior.

Cool and sleek, the boutique itself features icy marble furnishings and hues of light blues and slate that are well suited for its modern aesthetic and effortlessly in sync with the current collection.

While devilishly handsome it-boys like Tanner Reese, Alexander Roth, Adam Bartoshesky, Deon Hinton, and Alex Gowon posed for photos in their Dior looks, DJ Isaac Likes threw it back to Soulja Boy’s “Pretty Boy Swag” a ballad perfectly capturing the essence of Dior Men — style and attitude.

The boutique is now open to shop and conveniently located at 107 Greene Street in Soho.