From the runway to everyday life, make up for men has been increasingly more popular as each season passes by. Whether it’s the latest cool kid rocking a smoky eye for a night out or luxury brands creating entire cosmetic lines that are specifically geared towards men, there’s no denying the impact of this trend. Here at VMAN, we’ve curated a list of some of the latest beauty innovations for smokey eyes, for those who like to push the boundaries on makeup norms.

Will Peltz

https://www.instagram.com/p/B2pgfT6BfSG/?utm_source=ig_web_copy_link

As seen on Will Peltz from his VMAN photoshoot, a thin line of guy-liner, under the lashline, can add a subtle yet striking effect to the eyes.

Try this: Tom Ford Eye Defining Pen in Deeper ($60)

Yung Blud

https://www.instagram.com/p/B19bXjrg9Sp/?utm_source=ig_web_copy_link

Known for his gender-fluid persona, Yungblud is a perfect example on how one shouldn’t be afraid to incorporate makeup into their everyday life, For the UK singer, a smudged out shadow on the outer edges which the eyes a sultry effect, has been his go-to for years now.

Try this: YSL Beauty Eye Duo Smoker in Smoky Grey

Nicola Formichetti

https://www.instagram.com/p/B4AY6-ahmuJ/?utm_source=ig_web_copy_link

Longtime VMAN Fashion Contributor Nicola Formichetti gives us #ARTPOP vibes, this time in a dark glam version, using a metallic liquid to powder shimmer eyeshadow from Lady Gaga’s Haus Laboratories.

Try this: Haus Laboratories Glam Attack Liquid Shimmer Powder in Chained Ballerina ($20) 

Marc Jacobs

https://www.instagram.com/p/B5tUbCdlSEb/?utm_source=ig_web_copy_link

Known to never shy away from incorporating makeup in his looks, Marc Jacobs plays around with color from his namesake beauty line, mixing a powder blue shadow on top of his lids with a dark smokey grey on the waterline, creating a special twist to a traditional smokey eye.

Try this: Marc Jacobs Beauty Highliner Gel Eye Crayon in Blue Me Away & (Iron)y  ($25)

Lukas Sabbat

https://www.instagram.com/p/B5qUMQ7FVSC/?utm_source=ig_web_copy_link

For Lukas Sabbat, adding a pop of color in the inner corner livens up a more neutral eye look, with a smokey grey on the outer corners to balance out the striking look.

Try this: Dior Beauty 5 Couleurs Eyeshadow Palette in 357 Electrify ($30)