Christian Louboutin Releases SS22 Collection with Loubillusions
The lux shoe and accessories brand showcased their new collection with an immersive 360° experience.
Combine futuristic and contemporary glam, and you will have Christian Louboutin’s Our Angels collection. For Spring/Summer 2022, the brand released its first genderless collection filled with bold and colorful boots and crossbody bags. It is everything you love about red bottoms, but with more ornate and flamboyant details. And after exploring the world of augmented reality in previous seasons, Christian Louboutin presented SS22 with a unique, immersive 360° experience that brought the entire collection to life.
The event, titled Loubillusions, complimented the collection’s artistic nature and majestic vibe with 3,000 sq. meters of projections that filled the L’Atelier des Lumières in Paris. L’Atelier des Lumières is recognized for being a one-of-a-kind venue for digital art experiences, which Loubillusions was no exception to. Every presentation corresponded with an accessory, such as the zen Japanese garden animation replicated the soft floral print that is seen throughout the collection.
The walk-through experience featured other animations—golden waterfalls and fresh summer water—that embodied what Christian Louboutin himself envisioned for SS22. Each original animation rotated around the venue, encompassing guests with a setting that was both enlightening and introspective.
Just like Loubillusions, the collection is all about self-expression. Our Angels pays homage “to the androgynous magic of glam- rock icons,’’ as it celebrates inclusivity and authenticity. From bedazzled platform sandals to leather boots, the capsule is artistically chic, daring and perfectly eccentric for everyday and evening wear.
To complement the strappy heels, Carasky was a new bag style that debuted at the event. Inspired by Louboutin’s passion for gems and jewels, the hobo-style bag is practical and versatile with hints of opulence and regality. Overall, it is the kind of collection that will make you stand out, but in a very good way.
SS22 is currently available to view on the brand’s website, alongside the virtual reality experience held at the event. Customers will be able to see an array of animations and collages, as well as the opportunity to view closeups of the designs and details of each accessory. Discover the world of Loubillusions below.