SSENSE And drew house Join Forces For Global Partnership

SSENSE and drew house debut their new worldwide partnership with a transformation of SSENSE’s Montreal flagship — drew house style.

Justin Bieber and Ryan Good’s drew house recently debuted a major collaborative launch. On March 29th, the community-centered brand and Canadian-based luxury fashion retailer SSENSE unveiled their global partnership by transforming SSENSE‘s Montreal location into a suburban oasis. The two, whose collective essence roots in inclusivity, kindness, community, and amplifying young creative’s voices, have designed a mesmeric in-store experience. Visitors can check out drew house’s joyful, off-radar beat and unique irreverence that illustrates inclusivity, community, and relaxed attitudes within fashion and culture.

“SSENSE is thrilled to partner with drew house at such an exciting time in the brand’s development. We’ve been in conversations for years and found we have a natural synergy with shared values and communities. We’re excited to launch the full collection at SSENSE in May and to help expand drew house’s community worldwide,” SSENSE’s Vice President of Menswear Federico Barassi shared in a statement for VMAN.

The store’s elemental reconstruction will allow visitors to be a part of interactive opportunities and explore these spaces, which entails the fusion of drew house signature graphics with artfully splattered street-level ones. The haven also includes its emblems from their Los Angeles house in a living room-style arrangement with plush characters, home décor, and more. Its studio area captures drew house community members and event happenings.

“Working with SSENSE for drew house’s first global partnership brings together our shared visions of acceptance, value, empowerment and love. drew house is a place, a community, and a metaphor for a home where everyone is welcome and where joy is available. Partnering with SSENSE allows us another avenue to continue to tell that story. A story that communicates that every single person on this planet is loved and of infinite value,” drew house Co-founder and Creative Director expressed.

SSENSE’s Montreal flagship at 418 Saint Sulpice, Montreal, QC, has a limited quantity of select signature drew house pieces available for purchase from March 29th to April 3rd while they last. The location is open during Eastern Standard Time hours Monday through Friday 10 AM-9 PM, Saturday 10 AM-7 PM, and Sunday 10 AM-6 PM.

Explore the drew house items at SSENSE Montreal below.

drew house scribble crewneck sweater
drew house painted mascot crewneck sweater
drew house painted mascot corduroy bucket hat
drew house scribble beanie

 

drew house WS plush bed

 

drew house WS painted mascot rug
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