Erewhon Market is the new must shop supermarket. Located in California, the supermarket has blown up on TikTok over their juices and smoothies. All of the top celebrities shop their, and it’s now one of California’s go to destinations. Now, Erewhon market adds a new item to its shelves in collaboration with Casablanca.

For their new collaboration, the Parisian brand and supermarket create an exclusive juice and tote bag. This is Erewhon’s first fashion collaboration, and brings a new market into the fashion world. For the juice, Casablanca creative director Charaf Tajer chose key ingredients that he and his family use their daily life. In honor of his newborn son Alaya, the Alya Après-Sport juice contains coconut milk, strawberries, allulose, vanilla extract, pitaya and pink salt. Each bottle features Casablanca’s signature logo and a special branded hangtag. In addition to the juice, Erewhon will be selling a co-branded Après-Sport Tote Bag. The tote bag is made from 100% cotton canvas, and features  pink detailing and logos. 

“We’re always looking for the beauty in the world, and that usually starts within. Erewhon has always been one of my favorite stores, and both Casablanca and Erewhon have so many shared philosophies and values around wellbeing, especially treating nature and the natural path as the ultimate luxury,.” said Tajer. 

The Alaya Après-Sport juice and the Après-Sport Tote Bag are available for purchase at all Erewhon Market locations starting April 13. The collaboration with run until May 9th.