With the same confidence and expression that Calvin Klein so famously incorporates into each elevated basic, South Korea national soccer captain Son Heung-Min approaches the field. Known for his Premier League top scores as the South Korea national soccer captain, he’s a perfect fit for the brand that has long defined self-assurance through sensual campaigns and enhanced everyday wear. Well, the announcement is finally here—Son Heung-Min is the new brand ambassador for Calvin Klein Underwear, and will star in a full campaign for the Fall 2022 collection that will launch at the end of the month.

Heung-Min was certainly no stranger to Calvin Klein leading up to the partnership. “As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country,” he says. “Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit. Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.”

In recently released images, Heung-Min can be seen lounging in some of Calvin Klein’s newest styles, including the classic logoed Embossed Icon made from recycled materials. New silhouettes and sustainable textiles are more of what’s to come, so keep an eye out for this fall—Approved by Heung-Min himself, this partnership isn’t one to miss.